LEGO or ELGO? #LEGO #legos #AFOL #legomoc #legobuild #legoaddict

5.6M views · 227.4K likes · Sep 25, 2026

There are plenty of LEGO immitators out there, but this is the story of a plastic building block toy invented completely separately from LEGO. The strangest thing is... their company name was ELGO. For more, check out this great article by the Made in Chicago Museum: https://www.madeinchicagomuseum.com/single-post/halsam-products-co/…