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316.2K views · 2.4K likes · Oct 20, 2026

Why Are Cowboys’ Jeans So Stiff? 📺 Cowboys starch their jeans by rubbing a heavy starch solution into the denim and ironing it in as it dries, locking the fibers into a crisp shape. The starch reinforces every fiber, so dirt and dust slide off and the jeans are harder to tear. F…